The Brand

For many years, Betfred has been one of the most established and respected businesses within the North West and the gambling industry.

Our presence throughout the region has constantly multiplied with our development, alongside our successful expansion throughout the whole of the UK. Betfred is now one of the biggest and most well-known brands on the high street with over 1650 shops.

We have also taken significant steps to expand our online business, and this progression continues at a significant pace at the time of writing. We take pride in our reputation of staying true to our core values; being a good company, providing real value and delivering an exceptional and exciting experience. Betfred is a no frills, no nonsense bookmakers that offers more to its patrons than any other either on the high street or online.

Betfred have teamed up with ex England footballer turned pundit Stuart Pearce for advertising campaigns including our most recent World Cup campaign. We believe that Stuart and Betfred are a great fit for each other as both are no nonsense and honest.

As with any forward-thinking business, we are innovators within the betting sphere. Fred initially came up with the idea of the now hugely popular Lucky 15 bet and to this day we continue to come up with new ideas for bets. One of the most recent and popular being Double Delight & Hat-Trick Heaven. This bet has been duplicated by many other bookmakers in recent years yet remains at heart a Betfred product.

We know whether you visit us in shop, online or on your mobile device – you’ll love a bit of Betfred!