Press Release

18 07, 2019

Betfred USA and Elite Casino Resorts Sign Agreement for Iowa Sports Betting Operations

Betfred, the world’s largest privately-owned retail bookmaker, and premier gaming and resort destination operator, Elite Casino Resorts have executed a technology and operations agreement for Sports Wagering for their Iowa customers.

Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on premise, online and mobile wagering with a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission approved Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.

With over 50 years of market leading experience in the sports betting industry, as reflected in over 1,600 retail stores in the United Kingdom, Betfred seeks to bring a best in class sports wagering experience to the customers of Grand […]

9 07, 2019

Betfred Enters Spanish Market

Betfred will commence operations in Spain as part of its ongoing expansion strategy.

Betfred bring over 50 years’ experience in the betting industry to the Spanish market, operating over 1600 high street shops in Britain and a rapidly increasing online business.

The bookmaker has been granted licences to operate online sportsbook and casino.

Betfred Group Chief Operating Officer Mark Stebbings said,

“This is an exciting opportunity for Betfred and the Spanish licence is part of our ongoing expansion strategy. There is clearly a real passion for sport especially football in Spain and we share that passion here at Betfred. We believe we bring the necessary expertise but also heritage and trust to this expanding market.”

Spanish based Optima will provide the player account management and sports betting system and Betfred’s Spanish Business will operate from a new office in Ceuta.

7 06, 2019

Vitality Netball World Cup 2019 announces Betfred as new sponsor

The Vitality Netball World Cup 2019 has announced that UK based bookmakers Betfred will become a sponsor of the upcoming tournament, held from 12 – 21 July 2019 in Liverpool.

A high-profile partnership for Betfred in the world of sport, the Vitality Netball World Cup is already proving one of the most anticipated sporting attractions of the year, with ticket sales recently surpassing 95,000. The sport’s ultimate international showcase tournament gets underway in less than 50 days.

Vitality Netball World Cup 2019 Event Director Lindsay Impett commented: “We’re delighted to welcome such a well-recognised name on board ahead of this July. This news shows how netball as a sport is going from strength to strength, attracting new and exciting partnerships such as this one with Betfred. Hopefully with their support we will continue to raise netball’s profile.”

Speaking about the partnership, […]

22 05, 2019

Super League & Betfred Announce Record Breaking Deal

Super League and Betfred have today announced the biggest commercial deal in the history of the competition by extending their partnership for a further two seasons.

The multi-million-pound investment by Betfred, owned by Rugby League fan and Salfordian Fred Done, will see the current three-year partnership extended until the end of the 2021 season.

News of the record-breaking deal comes at a time when Betfred Super League is enjoying huge popularity. Last weekend saw the record attendance for a Super League fixture broken when 31,555 people saw the Catalans Dragons overcome Wigan Warriors in a historic first ever Rugby League game at the iconic Nou Camp in Barcelona. This followed a record-breaking aggregate round attendance over the Easter Weekend, when 78,917 fans attended Super League Round 11 fixtures.

Since the start of the Betfred title sponsorship began at the […]

10 05, 2019

Ascot Racecourse Announces Betfred As Official Bookmaker

Ascot Racecourse is pleased to announce that Betfred will be the ‘Official Bookmaker’ of Ascot and Royal Ascot, in a new three-year relationship running from 2019 to 2021.

The contract includes operation of the two on site betting shops within the Grandstand and sponsoring the Betfred Heritage Handicap on Summer Mile Day, 13th July. They will also be official bookmakers of the Dubai Duty Free Shergar Cup in August, providing prices straight after the draw.

This relationship is an extension of the arrangement that saw Ascot and Totepool, a majority asset of Betfred, launch Bet With Ascot, the on course pool betting service, last year.

Totepool are sponsors of this weekend’s Victoria Cup as the Tote Victoria Cup.

Fred Done, Betfred Founder, said:

“A big thank you to the Ascot team who have been a pleasure […]

9 05, 2019

Betfred supports The Tommy Fleetwood Golf Academy

Tommy Fleetwood has launched his own golf academy which aims to provide opportunities for juniors to take up the sport, whilst also helping to broaden the game’s appeal.

The inaugural Tommy Fleetwood Academy will open its doors at Formby Hall Golf Club, where the Ryder Cup star learned to play and it will be led by his first coach, Norman Marshall.

Fleetwood hopes to use his Academy to help to teach youngsters about golf’s discipline and etiquette, whilst also making the game more fun and accessible to kids.

The 28 year old grew up in Southport, in the north west of England, and has gone on to enjoy global success, winning four times on the European Tour and being crowned Race to Dubai Champion in 2017. He was runner up in the 2018 US Open and made a […]

7 05, 2019

Betfred Donate £25,000 To Jessie May

World Snooker Championship sponsor Betfred has donated £25,000 to Jessie May Children’s Hospice at Home following a bonanza of century breaks during the tournament.

At the start of the 17-day event, Betfred pledged to donate £100 for every century made, with the total to be rounded up to £25,000 if 80 centuries were made. That target has been smashed, with 100 tons made during the tournament for the first time ever.

The cheque was handed to Jessie May Children’s Hospice at Home today, presented by former Crucible king Dennis Taylor.
Judd Trump, who is an ambassador for Jessie May, has made the most centuries during the tournament, with 14, including seven in the final against John Higgins.

Betfred boss Fred Done said: “We are absolutely delighted to make this donation of £25,000 to a fantastic cause. It has been a fabulous Betfred […]

2 05, 2019

Betfred extend World Snooker Championship sponsorship until 2021

Betfred will continue as title sponsor of the World Snooker Championship until at least 2021.

World Snooker Chairman Barry Hearn and Betfred boss Fred Done signed the extension today at the tournament’s home, the Crucible Theatre in Sheffield.

The Betfred World Championship is one of the biggest and most prestigious events in sport, watched by 500 million people in over 120 countries around the globe.

The 17-day event features 32 of snooker’s top players battling for the famous trophy and a first prize of £500,000.

Betfred first sponsored the tournament in 2009.

Barry Hearn said: “We are delighted to extend our partnership with Betfred for at least another two years. This is our biggest event and it is fitting that we are working alongside a fantastic sponsor. Half a billion people across the planet will be fixed to the action over the coming days […]

15 03, 2019

Betfred boss Fred Done donates £1.25 Million to iMRI Scanner Appeal after Cheltenham Festival Day 1

A £4MILLION appeal to buy a state of the art scanner to help save the lives of seriously ill children has today reached the half way stage – thanks to bookmaker Fred Done.

Betfred boss Fred has donated all profits amounting to an amazing £1.25million from over-the-counter bets made on Tuesday at his 1,630 betting shops to the iMRI Appeal. That was the first day of the world-famous Cheltenham Festival, traditionally one of the busiest days in the horse racing calendar. Plus Manchester City also hosted Schalke in the Champion’s League in the evening.

With hardly any favourites winning at the Festival it was a big money making day for Betfred… unlike Wednesday and Thursday where the punters came out on top.  That meant it was brilliant news for the appeal whose fund has now reached the half way stage after […]

12 03, 2019

Appeal to fund vital brain surgery equipment receives six-figure boost thanks to Betfred

A £4MILLION appeal to fund a vital piece of equipment for children facing life-threatening conditions will be given a six-figure boost this week….and it’s odds-on to be substantially more.

Betfred boss Fred Done will donate all profits from over-the-counter bets made on Tuesday, 12th March in his 1,630 betting shops to the iMRI Appeal.

The date is the first day of the world-famous Cheltenham Festival which is one of the busiest days in the horse racing calendar. Plus there’s some huge matches in the Champions League including Manchester City hosting Schalke on the 12th March.
The appeal, which will fund state-of-the-art intra-operative Magnetic Resonance Imaging (iMRI) equipment, will be used to help children from across the North West region being treated for debilitating and life-threatening conditions such as brain tumours, traumatic brain injuries and problems with the central nervous system and epilepsy.

The […]