Press Release

2 09, 2022


With the recent legalization of sports wagering in the state of Washington, Betfred USA Sports and the Lummi Nation are pleased to announce the launch of the newest sportsbook at the Silver Reef Casino Resort, a top-rated gaming destination in the Northwest. The Betfred Sportsbook will officially open for customers on August 31, 2022 at 1:00pm which directly follows the honorary first bet made by Warren Moon.

“We are extremely excited about opening and operating the sportsbook with our partner Betfred,” stated CEO of Silver Reef Casino Resort, Marty Sauvage. “The sportsbook will be a fantastic new amenity for our guests and will enable us to continue delivering the premier gaming and resort experience in the Northwest.”

Bryan Bennett, Betfred USA Sports Chief Operating Officer, stated “We look forward to utilizing our 50 years of bookmaking experience to make the […]

25 07, 2022


Betfred will remain as title sponsors of the Betfred World Matchplay until at least the end of the 2025 event under a new three-year extension to their partnership with the PDC.

The leading bookmaker initially linked up with the PDC’s summer spectacular in 2019, and will now enjoy at least seven years as title sponsor of the Blackpool event under the new agreement.

The three-year extension was confirmed ahead of Sunday’s Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen, which will bring to a close a hugely successful nine days at the Winter Gardens.

“Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025,” said Betfred boss Fred Done.

“The Betfred World Matchplay is one of my favourite sporting […]

13 07, 2022


13th July 2022 – The Cincinnati Bengals and Betfred announced today a multi-year partnership to make Betfred the team’s official sports betting partner.
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” said Brian Sells, Bengals Vice President and Chief Marketing Officer. “We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”

Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.

“This is an exciting opportunity to partner […]

6 07, 2022


Retail sportsbook and mobile offering planned for upcoming launch

Frederick, MD (July 6, 2022) – Betfred Sports is excited to announce an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval. A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8,800 square foot, state-of-the-art sportsbook with a video wall and comfortable theater-style seating will open just after the first of the year. A robust food and beverage menu will also be available. Online betting will be launched when formally allowed by state regulators.
“We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in […]

28 06, 2022

Betfred Group Launch Major Partnership With South Africa’s Lottostar

UK Based Bookmakers Betfred have launched a major partnership with South Africa’s largest online betting company, LottoStar.
Betfred have taken a majority shareholding in LottoStar which offers fixed-odds numbers betting and Live Games on its online platform.

LottoStar has quickly developed itself as a leading brand, recognised nationally across South Africa after high profile marketing campaigns and their continued efforts to uplift and rebuild communities through their Corporate Social Responsibility initiatives across SA.

The partnership further adds to Betfred’s presence in South Africa, in which they currently operate 53 shops and an online business after the acquisition of Betting World and Sepels Sportsbet.

“We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe. We look forward to working closely […]

19 11, 2021

Betfred Get Ready To Rumble With New Campaign

Betfred this weekend will launch a major marketing campaign featuring the legendary American ring announcer Michael Buffer.

Betfred’s new ‘Let’s Get Ready to Rumble’ campaign will run across TV and be supported with activity across press, digital and social channels.
The advert celebrates the return of fans to stadiums and showcases Betfred’s extensive sponsorship portfolio which includes partnerships with boxing, rugby league, snooker, darts, and golf.

Betfred boss Fred Done,
“It’s superb to have a legend on board in Michael Buffer and I’m delighted we feature our sponsorships. I’m proud my company supports so many sports.”

Michael Buffer added,
“What I love about Betfred is that Fred is a sports fan and so passionate. He loves the action just like me. I love sports, the thrill of victory and the agony of defeat is what keeps you going and Betfred are in involved in so […]

18 11, 2021

Betfred British Masters heads back to The Belfry!

It has been confirmed that next years Betfred British Masters will be a repeat of the 2021 edition, hosted by Danny Willet and played at The Belfry, where The Masters title went to veteran pro Richard Bland who was achieving his first ever Tour victory at the age of 48.

The 2022 Masters will take place from Thursday 5th May – Sunday 8th May.

The Betfred British Masters is part of the European Tour and one of the highlights of the British golfing calendar.

First played in 1946 as the Dunlop Masters the event returned to the European Tour schedule in 2015 after a seven-year absence, since when it has been hosted by top British golfers such as Lee Westwood, Tommy Fleetwood, Ian Poulter, and Justin Rose at a course of their choice.

With the two latest Betfred British Masters (played at […]

21 10, 2021

Betfred extend Super League sponsorship

Super League Europe and Betfred have today announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.

The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.

The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.

Relegation drama in 2019 saw London Broncos go down […]

21 10, 2021

Betfred support Take Time To Think campaign

Standards body the Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the ‘Take Time To Think’ campaign will replace ‘When The Fun Stops, Stop’ as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While ‘When The Fun Stops, Stop’ was successful in helping to address problem gambling, the BGC believes ‘Take Time To Think’ will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The […]

12 08, 2021

Betfred extend Challenge Cup sponsorship to include Finals at Tottenham and Wembley

The RFL are delighted to welcome a two-year extension to Betfred’s partnership with the Men’s, Women’s and Wheelchair Challenge Cups – which will include an historic Final at the superb Tottenham Hotspur Stadium in May 2022, before a return to Wembley Stadium in 2023.

The 2022 Betfred Challenge Cup Final will be played at the Tottenham Hotspur Stadium on Saturday May 28 – the 121st Challenge Cup Final, marking the 125th anniversary of the first in 1897, and the first to be played in May since St Helens beat Wigan in Cardiff in 2004.

It will be the first Rugby League match at the state of the art, 62,850 capacity stadium – the third largest football stadium in England, which was opened in April 2019 – after the cancellation because of the Covid-19 pandemic of a Test […]