Press Release

With the recent legalization of sports wagering in the state of Washington, Betfred USA Sports and the Lummi Nation are pleased to announce the launch of the newest sportsbook at the Silver Reef Casino Resort, a top-rated gaming destination in the Northwest. The Betfred Sportsbook will officially open for customers on August 31, 2022 at 1:00pm which directly follows the honorary first bet made by Warren Moon.

“We are extremely excited about opening and operating the sportsbook with our partner Betfred,” stated CEO of Silver Reef Casino Resort, Marty Sauvage. “The sportsbook will be a fantastic new amenity for our guests and will enable us to continue delivering the premier gaming and resort experience in the Northwest.”

Bryan Bennett, Betfred USA Sports Chief Operating Officer, stated “We look forward to utilizing our 50 years of bookmaking experience to make the […]

13th July 2022 – The Cincinnati Bengals and Betfred announced today a multi-year partnership to make Betfred the team’s official sports betting partner.
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” said Brian Sells, Bengals Vice President and Chief Marketing Officer. “We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”

Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.

“This is an exciting opportunity to partner […]

UK Based Bookmakers Betfred have launched a major partnership with South Africa’s largest online betting company, LottoStar.
Betfred have taken a majority shareholding in LottoStar which offers fixed-odds numbers betting and Live Games on its online platform.

LottoStar has quickly developed itself as a leading brand, recognised nationally across South Africa after high profile marketing campaigns and their continued efforts to uplift and rebuild communities through their Corporate Social Responsibility initiatives across SA.

The partnership further adds to Betfred’s presence in South Africa, in which they currently operate 53 shops and an online business after the acquisition of Betting World and Sepels Sportsbet.

“We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe. We look forward to working closely […]

It has been confirmed that next years Betfred British Masters will be a repeat of the 2021 edition, hosted by Danny Willet and played at The Belfry, where The Masters title went to veteran pro Richard Bland who was achieving his first ever Tour victory at the age of 48.

The 2022 Masters will take place from Thursday 5th May – Sunday 8th May.

The Betfred British Masters is part of the European Tour and one of the highlights of the British golfing calendar.

First played in 1946 as the Dunlop Masters the event returned to the European Tour schedule in 2015 after a seven-year absence, since when it has been hosted by top British golfers such as Lee Westwood, Tommy Fleetwood, Ian Poulter, and Justin Rose at a course of their choice.

With the two latest Betfred British Masters (played at […]

Standards body the Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the ‘Take Time To Think’ campaign will replace ‘When The Fun Stops, Stop’ as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While ‘When The Fun Stops, Stop’ was successful in helping to address problem gambling, the BGC believes ‘Take Time To Think’ will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The […]