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Betfred History

Betfred has 44 years of successful growth in the UK betting market...

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  • First betting shop established 1967 by brothers Fred and Peter Done in Salford
  • Purchased 2nd shop in Salford in 1969
  • Fred Done invented the Lucky 15 Bet in 1984
  • Expanded to 100 Shops in 1997
  • First bookmaker to ever pay out early on Manchester United to win the title, Arsenal won !
  • Purchased 40 shops from Demmy Racing Group in January 1999
  • Expanded to 200 Shops in 2000
  • Betfred telephone betting launched 2002
  • First shop opened in Greater London September 2002
  • First sponsored the Grade 1 Betfred Gold Cup at Sandown Park April 2004, Formerly the Whitbread Gold Cup
  • Moved into Headquarters in Birchwood, Warrington September 2004
  • Launch of Betfred.com 2004
  • Betfred opened their 450th Shop in Leicester Square, London in 2004
  • Betfred created the first betting shop millionaire, November 2004
  • Betfred opened their 500th Shop in Cardiff March 2005
  • Opened Betting Shop at Haydock Park Racecourse in 2005
  • Sponsor of the Group 1 Sprint Cup and the Group 2 Temple Stakes 2005
  • Opened Betting Shop at Kempton Park Racecourse 2006
  • Official Betting Partner of Manchester United, August 2006 – 2009
  • Official Betting Partner of the new Wembley National Stadium 2006 onwards
  • Betfred Mobile launched 2006
  • Betfred opened their 800th Shop in Newmarket in April 2009
  • Betfred renewed Wembley National Stadium Betting Partnership in August 2010
  • Betfred opened flagship shop in centre of Manchester in October 2010
  • Betfred opened flagship shop in Chinatown, London in February 2011
  • Betfred announced as new owner of the Tote, June 2011
  • Betfred successfully completes purchase of the Tote, July 2011