Brand Commitment

Betfred is proud of its growth and status as one of the UK’s largest gambling operations and we strive to deliver a ‘Fun and Friendly’ betting experience to all of our customers.

At Betfred, we are driven by our core value to be a ‘Good Company’, and we take our social responsibilities very seriously. We are committed to providing our customers with an efficient, secure, fair and socially responsible service. We are always trying to improve our awareness and understanding of problem gambling, and we have a number of responsible gambling policies and procedures in place.

We endeavour to do all that we can to encourage customers to gamble responsibly and to assist those who develop gambling problems to get the help they need. To support our customers, we offer a range of advice and tools, both in our retail shops and online, that gives the customer complete control of both the time and money they spend gambling. Player protection is at the top of our agenda.

Customer Support

Online, we provide tools to assist our customers in staying in control such as access to full betting history, and the ability to set deposit limits and time limits on their account. We also provide the facility to take a break from gambling, by either taking a short break, or by self-excluding for a longer period of time.

In our shops, we offer Betfred Membership, which allows our customers to stay in control by tracking their machine spend. We also provide tools to our customers to allow them to set their own time and monetary limits, as well as the facility to voluntary self-exclude from our premises. In addition we can signpost our customers to a multi-operator self-exclusion scheme whereby an individual can exclude themselves not only from our shops, but those belonging to other local operators too.

In circumstances where a customer appears not to be in control of his or her gambling, or where we are provided with reliable information of that fact, we will offer those customers help and advice. Our Customer Service Team are readily available to answer any questions that our customers may have regarding Responsible Gambling, and are able to assist on any problem gambling issues that may arise, as well as supporting our customers in keeping control. Last year, we recorded that over 117,000 responsible gambling interactions had taken place in our retail shops between our staff and customers.

In addition to the tools above, we contribute to two wonderful charitable organisations; the Responsible Gambling Trust and the GREaT Foundation (Gambling Research, Education and Treatment Foundation), who aim to support individuals who experience problems with their gambling as well conducting research and educational programmes in pursuit of proactive prevention initiatives.

Responsible Gambling Week

Betfred takes part in Responsible Gambling Awareness Week, which is an industry initiative backed by high street bookmakers, designed to raise awareness about the importance of gambling responsibly. Responsible Gambling Week is held annually, and is a partnership between the foundation and key contributors and local councils, the gaming industry and community groups.

Every year, Betfred takes part in Responsible Gambling Week.

Our aim for Responsible Gambling Week is to create an environment that promotes responsible gambling to all of our staff, customers and visitors and more importantly, ensure that those who might be experiencing problems with gambling know that there is help available to them.