Betfred, the title sponsor of the Betfred British Masters hosted by Lee Westwood, is helping to support communities in the North East as part of the European Tour’s Golf for Good initiative as the tournament returns to Close House, near Newcastle upon Tyne.

Betfred will donate £50,000 to the Sir Graham Wylie Foundation – the Official Charity of the Betfred British Masters – for the first hole in one by a professional on the 14th hole during tournament play, plus they will donate £1,000 for every birdie and £2,000 for every eagle made by tournament host Westwood across the four rounds.

Tournament Director Rory Colville said: “Betfred have been a wonderful supporter of the European Tour and we cannot thank them enough for the generosity shown to the communities in the North East during these unprecedented times.”

Fred Done, Betfred owner, added: “I hope Lee rolls in the birdies and we get a hole-in-one so I’m writing a big cheque for the Sir Graham Wylie Foundation. I would also like to thank Graham, the European Tour, Sky Sports and all the players for their outstanding efforts in getting this tournament on despite the obvious challenges.”

The Sir Graham Wylie Foundation will also receive £50,000 as part of the European Tour’s Golf for Good initiative, plus tournament partner Hero MotoCorp will donate £20,000 (split evenly between professional and the Sir Graham Wylie Foundation) to the first professional to make a hole-in-one during the tournament on the ninth hole.

The Sir Graham Wylie Foundation will also benefit from an online silent auction during the tournament week. Visit: GIVERGY.UK/GOLFFORGOOD for a full list of the auction items.

Wylie said: “Hopefully there will be plenty of projects we can support with the money raised this week. We hope Lee can bang in the birdies and eagles, there will be a hole in one on the 14th, and the European Tour is also putting in £50,000 as part of Golf for Good.
“We thank Betfred for their generosity and for being a great sponsor. Hopefully we can raise a lot of money and everyone at home will enjoy watching the event on TV.”

All European Tour tournaments from July until December will also be part of the Tour’s new ‘Golf for Good’ initiative, a narrative which will underpin the season and one which aims to give back in three key areas:

▪ Supporting the Communities where the European Tour plays.

▪ Rewarding the true heroes, such as the front line workers.

▪ Promoting the many health benefits that golf offers.

The ‘Golf for Good’ initiative launched this week at the Betfred British Masters, will culminate in £500,000 from the European Tour being distributed equally between charities local to the tournament venues and charities chosen by the leading ten players in a mini Order of Merit which will run across the six tournaments forming the UK Swing.