Betfred, buoyed by another highly successful World Snooker Championship, have extended it’s sponsorship until 2019.

The Betfred World Snooker Championship from the Crucible in Sheffield was watched by an amazing 210 million viewers on broadcaster CCTV5 in China, with Ding Junhui the first player from Asia to reach the final of the sport’s biggest tournament.

Ding eventually lost 18-14 in the pulsating final to Mark Selby, who lifted the trophy for the second.

Leicester based Selby is a big Foxes fan and his triumph came five minutes after his own football heroes were confirmed as unlikely Premier League champions with second-placed Spurs only drawing against Chelsea at Stamford Bridge.

That only added to the headline-grabbing drama at the end of 17 days of intense competition which attracted a total global TV audience of more than 300 million.

Betfred boss Fred Done, who presented the trophy to Selby, said: “We are proud to continue our sponsorship. It is an iconic much-loved event high on the sporting calendar. We were eager to extend our sponsorship, but the viewing figures throughout the world,  and particularly in China, certainly got it over the line.”