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14 10, 2016

Betfred Announced As New Title Sponsor For Super League

Super League is delighted to announce that UK based bookmakers Betfred will become the title partner of Rugby League’s elite club competition, the Betfred Super League, for the next three years.
Since brothers Fred and Peter Done opened their first store in Salford in 1967, Betfred has grown to become the world’s largest independent bookmaker, with over 1,300 stores nationwide and Head Offices in Birchwood, Warrington.
The company will have naming rights to the Betfred Super League in their 50th year of trading and will be showcased at grounds across the country in front of more than two million spectators each year. The brand will also benefit from featuring across TV and radio through Super League partners Sky Sports, BBC TV, BBC 5Live Radio and talkSPORT.

Following the announcement of the partnership, Super League Chief Executive Nigel Wood, said: “Betfred is a well-recognised household name and I am delighted to welcome them […]

24 08, 2016

Betfred Back Crolla-Linares World Title Blockbuster

Betting giants Betfred are the title sponsors of the World Lightweight unification blockbuster between Anthony Crolla and Jorge Linares at the Manchester Arena on September 24, live on Sky Sports.

Manchester hero Crolla puts his WBA strap on the line as he seeks to continue his fairytale rise at the scene of his outstanding World title wins over Darleys Perez and Ismael Barroso, and now faces yet another huge night on his home patch against the three-weight World champion from Venezuela.

Linares puts his WBC Diamond belt on the line having defended it three times inside the distance, including his epic battle in London with Kevin “Mighty” Mitchell last May, climbing off the canvas to stop the hometown favourite in the tenth round of an epic contest that received acclaim as a 2015 Fight of the Year candidate.

The vacant Ring Magazine […]

1 07, 2016

Betfred Annouces Multi-Year Partnership With Sky

Betfred and Sky have agreed a multi-year deal to roll out Sky Sports across all 1,360 UK high-street shops, meaning Betfred customers can bet on the best live sporting action as it happens.

The complete Sky Sports portfolio of all seven Sky Sports channels including Sky Sports News HQ and Eurosport, will be available in Betfred shops from 1 July.

Betfred will distribute Sky Sports content across its entire estate of shops via the Betfred TV channel. The service will launch in store in time for the new football season when Sky Sports will show 126 live Premier League games including the brand new Friday night slot, alongside exclusive live coverage of the English Football League and EFL Cup, La Liga, SPFL and Scottish Cup including exclusive coverage of Celtic v Rangers clashes.

Alongside top football, Sky Sports also offers all four […]

11 05, 2016

Betfred Backs Scottish League Cup

The SPFL has today confirmed that blue-chip UK bookmaking company Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup; The Betfred Cup.

The agreement represents another significant investment into Scottish football with Betfred assuming its rights ahead of the start of the 2016/17 competition this July, which involves an exciting new format and up to 13 matches shown live on BT Sport.

Betfred, established in 1967 but which has since grown to a 1,400 betting shop and vast online business, has a strong pedigree of sporting sponsorships including existing agreements with the World Snooker Championship and a number of UK racecourses.

SPFL chief executive Neil Doncaster said: “On behalf of the SPFL I’d like to offer a very warm welcome to everyone at Betfred as new title sponsors of The Betfred Cup and the […]

6 05, 2016

Betfred Extend Sponsorship Of World Snooker Championship Until 2019

Betfred, buoyed by another highly successful World Snooker Championship, have extended it’s sponsorship until 2019.

The Betfred World Snooker Championship from the Crucible in Sheffield was watched by an amazing 210 million viewers on broadcaster CCTV5 in China, with Ding Junhui the first player from Asia to reach the final of the sport’s biggest tournament.

Ding eventually lost 18-14 in the pulsating final to Mark Selby, who lifted the trophy for the second.

Leicester based Selby is a big Foxes fan and his triumph came five minutes after his own football heroes were confirmed as unlikely Premier League champions with second-placed Spurs only drawing against Chelsea at Stamford Bridge.

That only added to the headline-grabbing drama at the end of 17 days of intense competition which attracted a total global TV audience of more than 300 million.

Betfred boss Fred Done, who presented the […]

5 05, 2016

210 Million Chinese Watch Betfred World Snooker Championship

The Betfred World Snooker Championship was watched by 210 million viewers on broadcaster CCTV5 in China.

The tournament finished on Monday 2nd May with Mark Selby winning the title for a second time, beating Ding Junhui 18-14 in the final. China’s Ding became the first Asian player to reach the final of the sport’s biggest tournament.

And his success was closely followed by viewers in his homeland as, across the 17 days of the event, 210 million tuned in.

The afternoon session of the final was watched by over 42 million on CCTV5 on both Sunday and Monday, despite the time difference which meant that coverage ran from after 9pm until after midnight on both days. These were the highest sports audiences for post-prime time programmes in 2016 so far.

The total global audience for the tournament was over 300 million.

The BBC televised […]