22 03, 2023

Betfred agrees new deal with SIS to serve HD racing content to UK retail customers

Betfred, one of the UK’s leading retail betting and gaming operators, and Sports Information Services (SIS) have entered a new long-term production, distribution, and content agreement, with the bookmaker being the first to broadcast in high-definition.

The new deal ensures that Betfred’s UK retail customers can now enjoy top-quality content live from the most iconic racing events worldwide, all transmitted in HD video.

Betfred will also continue to benefit from the use of patented production technology from SIS until 2029, giving the operator additional flexibility over live broadcast schedules within its 1,400-strong retail stores in the UK.

The new agreement covers the distribution of live racing content across satellite and IPTV. This is delivered from a SIS portfolio of over 35,000 races annually, across more than 170 racecourses around the world.

Mark Stebbings, Group Chief Operating Officer at Betfred, said: “We constantly strive […]

6 02, 2023


LAS VEGAS (February 6, 2023) – Today, one of the largest independent bookmakers in the world, Betfred announced the opening date for the Betfred at Mohegan Sun Sportsbook, which represents their first venture into the Nevada sports wagering market. Betfred at Mohegan Sun Sportsbook will open on Thursday, February 9 inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. Betfred was granted approval from the Nevada Gaming Commission and Nevada Gaming Control Board to manage sports wagering at the Mohegan Sun Sportsbook on Thursday, January 25.


“After a long regulatory process, we are thrilled to finally open the doors of the Betfred at Mohegan Sun Sportsbook,” remarked Fred Done, Founder and Chairman of Betfred. “This facility means so much to me and the entire Betfred team as we enter into the Nevada market, the sports betting capitol of […]

3 02, 2023

Betfred to Sponsor NHL’s Vegas Golden Knights


Sports betting giant Betfred has penned an agreement with yet another major sports team. This time, the operator signed a deal with the Vegas Golden Knights National Hockey League franchise, becoming its official sports betting partner.

Under the agreement, Betfred and the Golden Knights will launch interactive contests for fans during intermission at certain VGK home games. In addition, the team will work to popularize the operator’s brand and will promote its logo across the T-Mobile Arena stadium. Betfred’s branding will be visible on the dashboard, the LED signage, and the NHL’s all-new DED broadcast signage.

Furthermore, the operator’s logo will be promoted across the Vegas Golden Knights’ various media channels. According to the team, the operator’s brand will be incorporated into its digital and social media channels, email newsletter and broadcasts.

The president of the Vegas Golden Knights, Kerry Bubolz said,

“Betfred’s US business is Vegas Born […]

2 02, 2023


Betfred has officially launched online operations in Virginia, its ninth state. The company was previously announced as the official sports betting partner of Loudoun United FC and will be the back-of-jersey sponsor for the home and away kits for the 2023 USL Championship Season.

“We are excited to finally begin online operations in the Commonwealth of Virginia and look forward to activating our partnership with Loudoun United,” said Bryan Bennett, COO of Betfred USA Sports. “This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course with the USL Championship season kicking off soon.

Betfred is known in the UK and US as a sportsbook that strives to deliver the best overall betting experience by creating innovative promotions and putting customers first. The company recently launched Betfred Rewards […]

1 02, 2023


Betfred paid out early on the Cincinnati Bengals to win the Super Bowl before the play-offs. It turned out a great move for their backers after they lost their play off against Kansas City Chiefs 23-20.

Betfred is the official sports betting partner of the Cincinnati Bengals

Bryan Bennett, Chief Operating Officer of Betfred USA Sports said,

“We’ve had a special relationship with Bengals fans all season. After the team’s huge win on the road in Buffalo the week before we thought they were the best team in the league. However, we were wrong but I’m still delighted we made this goodwill gesture to the Bengals fans.”

Betfred founder Fred Done was the first ever bookmaker to pay out early in 1998 when he paid out on his beloved Manchester United to win the Premier League. At the time Manchester United were 12 […]

2 09, 2022


With the recent legalization of sports wagering in the state of Washington, Betfred USA Sports and the Lummi Nation are pleased to announce the launch of the newest sportsbook at the Silver Reef Casino Resort, a top-rated gaming destination in the Northwest. The Betfred Sportsbook will officially open for customers on August 31, 2022 at 1:00pm which directly follows the honorary first bet made by Warren Moon.

“We are extremely excited about opening and operating the sportsbook with our partner Betfred,” stated CEO of Silver Reef Casino Resort, Marty Sauvage. “The sportsbook will be a fantastic new amenity for our guests and will enable us to continue delivering the premier gaming and resort experience in the Northwest.”

Bryan Bennett, Betfred USA Sports Chief Operating Officer, stated “We look forward to utilizing our 50 years of bookmaking experience to make the […]

25 07, 2022


Betfred will remain as title sponsors of the Betfred World Matchplay until at least the end of the 2025 event under a new three-year extension to their partnership with the PDC.

The leading bookmaker initially linked up with the PDC’s summer spectacular in 2019, and will now enjoy at least seven years as title sponsor of the Blackpool event under the new agreement.

The three-year extension was confirmed ahead of Sunday’s Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen, which will bring to a close a hugely successful nine days at the Winter Gardens.

“Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025,” said Betfred boss Fred Done.

“The Betfred World Matchplay is one of my favourite sporting […]

13 07, 2022


13th July 2022 – The Cincinnati Bengals and Betfred announced today a multi-year partnership to make Betfred the team’s official sports betting partner.
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” said Brian Sells, Bengals Vice President and Chief Marketing Officer. “We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”

Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.

“This is an exciting opportunity to partner […]

6 07, 2022


Retail sportsbook and mobile offering planned for upcoming launch

Frederick, MD (July 6, 2022) – Betfred Sports is excited to announce an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval. A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8,800 square foot, state-of-the-art sportsbook with a video wall and comfortable theater-style seating will open just after the first of the year. A robust food and beverage menu will also be available. Online betting will be launched when formally allowed by state regulators.
“We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in […]

28 06, 2022

Betfred Group Launch Major Partnership With South Africa’s Lottostar

UK Based Bookmakers Betfred have launched a major partnership with South Africa’s largest online betting company, LottoStar.
Betfred have taken a majority shareholding in LottoStar which offers fixed-odds numbers betting and Live Games on its online platform.

LottoStar has quickly developed itself as a leading brand, recognised nationally across South Africa after high profile marketing campaigns and their continued efforts to uplift and rebuild communities through their Corporate Social Responsibility initiatives across SA.

The partnership further adds to Betfred’s presence in South Africa, in which they currently operate 53 shops and an online business after the acquisition of Betting World and Sepels Sportsbet.

“We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe. We look forward to working closely […]