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4 02, 2021

Betfred up for the Cups!

Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super League.

It means the Betfred Challenge Cup winners will be crowned at Wembley in July, with the Betfred Super League trophy to be presented at Old Trafford in October.
The deal also includes sponsorship of the Women’s Challenge Cup, completing another double with the Betfred Women’s Super League.
And Betfred will complete an historic Challenge Cup treble in 2021 as they will become the first title partners of the Wheelchair Rugby League Challenge Cup.

All three Challenge Cups are currently held by Leeds Rhinos, whose Men’s team beat Salford Red Devils at Wembley last October to follow the triumphs of their Women’s and Wheelchair teams in 2019.

The Betfred Challenge Cup is […]

8 01, 2021

Betfred To Sponsor The Masters

Betfred will be title sponsor of the Masters for the first time when snooker’s biggest invitation event takes place next week.

The Betfred Masters will run from January 10th to 17th in Milton Keynes, featuring a tremendous field of the world’s top 16 players.

As an elite sport, the World Snooker Tour continues to stage events, providing entertainment and inspiration for hundreds of millions of fans around the globe.

Betfred has sponsored the World Championship since 2009 and has now signed up for the Masters on a one-year deal.

With a history dating back to 1975, the Masters is recognised as one of snooker’s most prestigious events and it is part of the Triple Crown, alongside the World Championship and the UK Championship.

It receives extensive live coverage on broadcasters across the world including BBC, Eurosport, CCTV and Matchroom.Live.

WST Chairman Barry Heard OBE […]

17 12, 2020

Betfred to partner three England teams in 2021

Betfred are to become an official partner of all three England teams at next year’s Rugby League World Cup, extending their commitment to the sport.

Betfred boss Fred Done joined John Bateman, Emily Rudge and Wayne Boardman – stars of the England Men’s, Women’s and Wheelchair teams – to launch the new partnership.

Betfred have been the title sponsors of the Super League since 2017, and their Rugby League portfolio also includes the Championship, League 1 and the Women’s Super League, the latter after a ground-breaking deal announced ahead of the 2019 Grand Final.

The Betfred logo will now appear on the lower back of the jerseys of all three England teams throughout 2021.

Fred said: “Following our very successful association with Rugby League at all levels in recent years, Betfred are delighted to become an official partner of the England Men’s, Women’s […]

27 10, 2020

Betfred announced as Title Partner for Usyk v Chisora

Matchroom Boxing are delighted to announce Betfred as the official title partner for Oleksandr Usyk’s highly-anticipated Heavyweight clash with Derek Chisora at The SSE Arena, Wembley on Saturday October 31, shown live on Sky Sports Box Office in the UK and DAZN in the US.

Pound-for-pound star Usyk (17-0, 13 KOs) made the move to Heavyweight after dominating at Cruiserweight, winning all of the major belts in an extraordinary spell at 200lbs that saw him crowned the Undisputed World Champion.

The 2012 Olympic Gold medallist is determined to become a two-weight World Champion but faces an in-form Chisora (32-9, 23 KOs) who is coming into this fight off the back of two devastating KO wins over Artur Szpilka and David Price.

Usyk vs. Chisora is supported by an all-action undercard as Lee Selby (28-2, 9 KOs) […]

27 07, 2020

Betfred to donate £32,000 to Stroke Association after World Matchplay Record!

Betfred will donate £32,000 to the Stroke Association following their charity activity at the record-breaking 2020 Betfred World Matchplay.

The title sponsors of the World Matchplay pledged £50 per 180 hit during the tournament as well as a £10,000 bonus should last year’s total of 330 be matched or beaten.

That record tally was beaten during the final between Gary Anderson and Dimitri Van den Bergh, with the final total of 333 securing £16,650 as well as the £10,000 bonus.

In addition, stars from the event took part in a special Nine-Dart Challenge, with Betfred donating £1 per point scored.

The total of £32,000 will now be donated to the Stroke Association, who were chosen as this year’s partner in support of Sky Sports commentator Rod Studd – who also provides expert analysis on darts and rugby league for […]

24 07, 2020

Goodness Gracious – Bookie Fred Launches Fun New Game!

Bookie Fred Done is sure he’s hitting the right note with a “fun and friendly” new numbers game The Nifty Fifty.

The TV launch date for the exclusive game aimed at Betfred’s fast-growing army of lotto lovers is Friday, July 24.

And goodness gracious what a launch for Fred’s brainwave game he’s determined will be simple to play – and memorable for its cheesy name he dreamt up during lockdown together with a wacky 50s rock ‘n’ roll TV commercial.

“We have got ourselves a winner, building on our reputation as the bookie that always pays big for tiny stakes, “ said Fred who just can’t get the iconic Jerry Lee Lewis hit Great Balls of Fire out of his mind after watching a preview of the commercial made by Liverpool-based Zut Media.

The ad takes the viewer […]

23 07, 2020

Betfred get behind Golf for Good initiative

Betfred, the title sponsor of the Betfred British Masters hosted by Lee Westwood, is helping to support communities in the North East as part of the European Tour’s Golf for Good initiative as the tournament returns to Close House, near Newcastle upon Tyne.

Betfred will donate £50,000 to the Sir Graham Wylie Foundation – the Official Charity of the Betfred British Masters – for the first hole in one by a professional on the 14th hole during tournament play, plus they will donate £1,000 for every birdie and £2,000 for every eagle made by tournament host Westwood across the four rounds.

Tournament Director Rory Colville said: “Betfred have been a wonderful supporter of the European Tour and we cannot thank them enough for the generosity shown to the communities in the North East during these unprecedented times.”

Fred Done, Betfred owner, […]

17 07, 2020

Betfred Extends World Matchplay Commitment To 2022

Betfred has extended its contract as title sponsor of the PDC’s prestigious World Matchplay to the end of 2022.

In a boost confirmed on the eve of the 2020 Betfred World Matchplay commencing in Milton Keynes, the leading bookmaker has continued its commitment to the PDC’s second-longest running event for a further 12 months.

Betfred initially became title sponsor of the World Matchplay in 2019, when Rob Cross took glory to claim the £150,000 title in front of record crowds for the event at Blackpool’s Winter Gardens.

Whilst this year’s tournament is set to be held behind closed doors at the Marshall Arena from July 18-26, the World Matchplay is planned to return to the Winter Gardens from July 17-25 2021 with continued backing from Betfred.

Betfred is also the title sponsor of the World Snooker Championship, rugby league’s Super League and the […]

15 07, 2020

Mohegan Sun Casino at Virgin Hotels Las Vegas Selects Betfred USA Sports to Operate Sportsbook

July 15, 2020 – Betfred USA Sports has been selected as the Sportsbook operator inside Mohegan Sun Casino at Virgin Hotels Las Vegas. The announcement of this strategic partnership comes one week after Mohegan Gaming & Entertainment (MGE) unveiled the name and logo for its first Las Vegas destination. The Sportsbook will be part of Mohegan Sun Casino Las Vegas’ 60,000-square foot premium gaming venue, located within Virgin Hotels Las Vegas, part of the Curio Collection by Hilton™.

“We’re excited to work with Betfred, one of the leading Sportsbook operators in the UK and Europe,” said Aviram Alroy, Vice President of Interactive Gaming at MGE. “Our affiliation will introduce new and attractive competition to the Las Vegas market. Betfred will create a seamless and best-in-class experience on our gaming floor, which will cater to both domestic and international visitors.”

The […]

17 02, 2020

Betfred become Official Sponsor of Wilder v Fury II

The World’s largest independent bookmaker Betfred will be an official sponsor of the biggest fight of the year when Deontay Wilder takes on Tyson Fury on Saturday 22nd February.

The fight which takes place at MGM Grand Garden Arena and on pay-per-view around the world, is a rematch after the split decision draw on December 1st 2018.

Betfred boss and founder Fred Done,

“I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night.”

Tom Brown, President of TGB Promotions and Bob Arum, Chairman of Top Rank, said in a joint statement.

“We’re happy to have BETFRED as an official sponsor for the highly anticipated Wilder vs. Fury II rematch on February 22. This is a 50-50 fight for the heavyweight […]