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Betfred, one of the UK’s leading retail betting and gaming operators, and Sports Information Services (SIS) have entered a new long-term production, distribution, and content agreement, with the bookmaker being the first to broadcast in high-definition.

The new deal ensures that Betfred’s UK retail customers can now enjoy top-quality content live from the most iconic racing events worldwide, all transmitted in HD video.

Betfred will also continue to benefit from the use of patented production technology from SIS until 2029, giving the operator additional flexibility over live broadcast schedules within its 1,400-strong retail stores in the UK.

The new agreement covers the distribution of live racing content across satellite and IPTV. This is delivered from a SIS portfolio of over 35,000 races annually, across more than 170 racecourses around the world.

Mark Stebbings, Group Chief Operating Officer at Betfred, said: “We constantly strive […]

Sports betting giant Betfred has penned an agreement with yet another major sports team. This time, the operator signed a deal with the Vegas Golden Knights National Hockey League franchise, becoming its official sports betting partner.

Under the agreement, Betfred and the Golden Knights will launch interactive contests for fans during intermission at certain VGK home games. In addition, the team will work to popularize the operator’s brand and will promote its logo across the T-Mobile Arena stadium. Betfred’s branding will be visible on the dashboard, the LED signage, and the NHL’s all-new DED broadcast signage.

Furthermore, the operator’s logo will be promoted across the Vegas Golden Knights’ various media channels. According to the team, the operator’s brand will be incorporated into its digital and social media channels, email newsletter and broadcasts.

The president of the Vegas Golden Knights, Kerry Bubolz said,

“Betfred’s US business is Vegas Born […]

Betfred paid out early on the Cincinnati Bengals to win the Super Bowl before the play-offs. It turned out a great move for their backers after they lost their play off against Kansas City Chiefs 23-20.

Betfred is the official sports betting partner of the Cincinnati Bengals

Bryan Bennett, Chief Operating Officer of Betfred USA Sports said,

“We’ve had a special relationship with Bengals fans all season. After the team’s huge win on the road in Buffalo the week before we thought they were the best team in the league. However, we were wrong but I’m still delighted we made this goodwill gesture to the Bengals fans.”

Betfred founder Fred Done was the first ever bookmaker to pay out early in 1998 when he paid out on his beloved Manchester United to win the Premier League. At the time Manchester United were 12 […]

Betfred will remain as title sponsors of the Betfred World Matchplay until at least the end of the 2025 event under a new three-year extension to their partnership with the PDC.

The leading bookmaker initially linked up with the PDC’s summer spectacular in 2019, and will now enjoy at least seven years as title sponsor of the Blackpool event under the new agreement.

The three-year extension was confirmed ahead of Sunday’s Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen, which will bring to a close a hugely successful nine days at the Winter Gardens.

“Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025,” said Betfred boss Fred Done.

“The Betfred World Matchplay is one of my favourite sporting […]

Retail sportsbook and mobile offering planned for upcoming launch

Frederick, MD (July 6, 2022) – Betfred Sports is excited to announce an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval. A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8,800 square foot, state-of-the-art sportsbook with a video wall and comfortable theater-style seating will open just after the first of the year. A robust food and beverage menu will also be available. Online betting will be launched when formally allowed by state regulators.
“We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in […]