betfred totepool

On 3 June 2011 Betfred won the auction to purchase the then Government owned Tote betting operation in a deal worth £265m. Betfred pledged £155m into racing over the next seven years. The deal gave Betfred exclusive control over the on course betting system for seven years and also control of the 517 high street shops formerly owned by the Tote.

The company has contributed significantly more than they had promised when purchasing the Tote back in 2011 however the exclusive license will run out in July 2018. Betfred agreed a five year deal with Ascot to continue to run a pools product on their world famous racecourse in 2017.