Acquired in 2011 for £265m, Betfred and Tote have continue to successfully grown.

As part of the overall purchase, Betfred was awarded an exclusive seven year licencse to operate pool betting at UK racecourses, Tote’s 517 shops and the online arm of

In 2018 a brand new digital offering including an app and an improved website were fully updated to ensure the products stay at the leading edge of the industry.