Retail

Owned and operated by Fred Done, who started in 1967 with just one shop in Salford, Betfred has grown to become the world’s biggest independent bookmaker with over 1,650 retail outlets. Betfred also operates shops on 51 UK racecourses including Cheltenham, Ascot & Epsom.

From the start Betfred has differentiated itself by offering excellent customer value and service, the same traits which are at the core and heart of the business today.

No other high street bookmaker offers daily bonuses and price boosts like Betfred.

Key retail highlights:

        • Betfred LBO’s (Licensed betting offices) offer a fun and friendly community environment.
        • Betfred offers a wide variety of bonuses and promotions on a daily basis in order to differentiate itself from the competition and to give its customers the real value the company is known for throughout the gambling industry.
        • BetfredTV offers customers the chance to watch live Sky Sports action in the shops and also hosts the ever popular Freds Pushes on a Saturday morning in which Fred himself takes to the sofa to deliver boosted odds.

Each LBO has:

      • 12 Best Odds Guaranteed races every day.
      • Live broadcast of every UK and Irish horse-race
      • Virtual dog and horse racing
      • The latest 55″ TV in multi-view and video wall technology
      • Ability to bet on every major sporting event
      • Betfred in-house TV channel – Betfred TV
      • Friendly and well trained staff with an emphasis on customer service