Based in Gibraltar, (Petfre Limited) has over 150 members of staff.

We have quickly become one of the fastest growing digital offers in the UK, through developing an extensive online platform which is continually improving the customer experience in keeping with technology and market trends.

One of our key differentiation has been the development of proprietary mobile product technologies which have given significant competitive advantage and drive accelerated levels of growth.

Key digital highlights:

      • Strong marketing campaign with airtime on Sky Sports.
      • 100% growth in new players in the past year.
      • Created advanced, bespoke IT systems and digital platform.
      • Mobile platform award winning for innovation.
      • Betfred enables customers to deposit and withdraw funds via any of its 1,650+ betting shops.
      • digital offers a wide range of digital product offerings including Sports Book, Casino, Games, Poker, Bingo, Pools, Virtual, and Lottery across both online and mobile channels.

Online and Mobile Platforms

Web and Mobile Sports

The only high street bookmaker to have built a proprietary, bespoke mobile sports book; since launch, this now accounts for around 50% of sports-book revenue and over 70% of sports margin.

Developed mobile apps for key products such as Goals Galore, Lotto and Virtual Racing. The mobile sports-book is best in class (Finalist for EGR mobile sports book 2013) and is regularly updated and improved

Sports Book

The web sports book has trebled revenues over the past 3 years with a focus on football markets and development of new bespoke bets and offers supported by effective marketing via PPC, affiliates and above the line (TV).

The web sports book has also grown from the implementation of a new In Play console supported by In Play feeds offering thousands of markets provided by SPIN and BetGenius for sports such as tennis, rugby and football.

Web and Mobile Games has integrated web and mobile games from world class partners including IGT, Playtech, amongst others. The games continue to grow rapidly, particularly on mobile platforms.

Currently offered are over 200 titles including recognized brands such as Rainbow Riches, Cleopatra, Deal or No Deal, Monopoly, and Star Trek alongside traditional games such as roulette, blackjack and scratch-cards.

Web and Mobile Casino

This area is now supported by a live casino experience both online and mobile.

The majority of casino games are provided by Playtech with a regular release cycle of new game brands such as The Mummy, Gladiator and The Sopranos.

Lotto App is the only major operator to offer a full range of betting opportunities on global lottery draws and has developed a large business focused in this area.

Lottery betting is provided on the website and is now supported by bespoke mobile apps for Apple and Android mobile devices.

Web and Mobile Bingo

The acquisition of Bucky Bingo has allowed to reach additional market segments to supplement the core customer base.