50 Years of Delivering Value:

        • First betting shop established 1967 by brothers Fred and Peter Done in Salford
        • Purchased 2nd shop in Salford in 1969
        • Fred Done invented the Lucky 15 Bet in 1984
        • Expanded to 100 Shops in 1997
        • First bookmaker to ever pay out early on Manchester United to win the title, Arsenal won !
        • Purchased 40 shops from Demmy Racing Group in January 1999
        • Expanded to 200 Shops in 2000
        • Betfred telephone betting launched 2002
        • First shop opened in Greater London September 2002
        • First sponsored the Grade 1 Betfred Gold Cup at Sandown Park April 2004, Formerly the Whitbread Gold Cup
        • Moved into Headquarters in Birchwood, Warrington September 2004
        • Launch of Betfred.com 2004
        • Betfred opened their 450th Shop in Leicester Square, London in 2004
        • Betfred created the first betting shop millionaire, November 2004
        • Betfred opened their 500th Shop in Cardiff March 2005
        • Opened Betting Shop at Haydock Park Racecourse in 2005
        • Sponsor of the Group 1 Sprint Cup and the Group 2 Temple Stakes 2005
        • Opened Betting Shop at Kempton Park Racecourse 2006
        • Official Betting Partner of Manchester United, August 2006 – 2009
        • Official Betting Partner of the new Wembley National Stadium 2006 onwards
        • Betfred Mobile launched 2006
        • Betfred opened their 800th Shop in Newmarket in April 2009
        • Betfred renewed Wembley National Stadium Betting Partnership in August 2010
        • Betfred opened flagship shop in centre of Manchester in October 2010
        • Betfred opened flagship shop in Chinatown, London in February 2011
        • Betfred announced as new owner of the Tote, June 2011
        • Betfred successfully completes purchase of the Tote, July 2011
        • Betfred is horse racing’s biggest sponsor.  Sponsoring 700 races per year – 2011-18
        • Sponsor of Cheltenham Gold Cup 2012 – 2015
        • Current sponsors of the Betfred World Snooker Championship until 2019.