History

The global betting industry brand that is Betfred can trace its roots back to 1967.

Brothers Fred and Peter Done had fearlessly backed England to win the Jules Rimet trophy twelve months earlier in ’66 and with the proceeds set up their very first betting shop, in Ordsall, Salford. The first building block in what was to become one of the world’s leading independent bookmakers, and in an area close to the hearts of the Done family.

Fast forward to 1997 and Done Bookmakers absorbed under their umbrella the Robert Walker chain, signposting a very significant period of growth. It was 100 shops now and counting. As the new millennium dawned, that total had risen to 200 – and soon Done Bookmakers’ premises could be found in the capital too.

In 1998 Fred Done was national news when he paid out early on his beloved Manchester United to win the title. He was the first ever bookmaker to pay out early, in March, when Man United were twelve points clear, only for Arsenal to win the league by a point.

2004 was a hugely significant year as Done Brothers became Betfred, launching an online digital presence offering not only all the core sports we know and love, but a huge range of wagering opportunities including Poker, Lotto, Casino, and virtual racing, among others.

It was also a very big year for one of Betfred’s customers who landed the totescoop6 to the glorious tune of £1,132,657 in one of our Salford shops, thus becoming the very first betting shop millionaire.

It was 500 shops by the time Hedgehunter won the Aintree Grand National the following year and Betfred opened its first racecourse retail unit at Haydock Park, just up the East Lancs road.

In 2006 we were delighted to confirm official betting partnerships with both Manchester United, and the renewed incarnation of Wembley Stadium; while on the technological front, a greatly admired mobile application was launched. Digital innovation alongside traditional betting shop trading – cornerstones of the business then, and now.

Betfred was again in the headlines in 2011 when acquiring the state-owned tote operation in a multimillion-pound deal. The company developed the relationship with Horse Racing by breathing new life into multi-leg bets and overdelivered on the promised financial support to horse-racing. Betfred for a number of years was Racing’s biggest sponsor supporting nearly seven hundred races.

Betfred TV in Salford’s Media City began life in 2013, with unmissable offers and insightful content beamed directly into the shop estate. Huge names from the world of sport grace its screens, offering expert opinion and analysis. Fancy a bit of 6/4 about the day’s big even-money hotpot? Then tune in for the legendary ‘Fred’s Pushes’ and you may be rewarded. Betfred is a brand synonymous with value – The Bonus King certainly earned his nickname.

We’re delighted to support and sponsor some great sporting events too. Down the years this has included such Blue Riband events as the Cheltenham Gold Cup, and in more recent times Snooker’s World Championship, Golf’s British Masters, the World Matchplay Darts, and a huge commitment to Rugby League, at all levels.

Old Trafford’s Betfred Super League Grand Final is a must-see event as is Wembley’s historic showpiece showdown, the Betfred Challenge Cup. We’ve enjoyed deep involvement with both the Women’s and Wheelchair rugby league disciplines too.

Our interests extend worldwide – underpinned by what’s now a shop estate of over 1400 and an ever-evolving digital presence enjoying a period of unprecedented growth.

We’re extremely passionate about what we do and strive to do it to the very best of our ability.