betfred history

Done Bookmakers was first established as a single shop in Ordsall, Salford in 1967.
Fred and Peter Done financed the first Done Bookmakers shop with capital made thanks to a winning bet they placed on England to win the 1966 World Cup.

In 1997 Done Bookmakers acquired the Robert Walker chain of bookmakers taking their total to 100 shops and this was the catalyst for their growth. By 2000 the total number of shops nationwide had risen to 200 and in the year 2002 Done Bookmakers opened their first shop in the Greater London Area.

The current name Betfred was established in 2004 after a rebranding from the original name; Done Bookmakers.

In 2004, Betfred launched their digital platform Betfred.com and offer sports betting, online casino, online games, bingo, lotto, online poker and virtual sports.
In the same year, Betfred created the first betting shop millionaire as a mystery customer known only as Ken selected six winners on the totescoop6 and pocketed £1,132,657 in a Salford shop.

Betfred’s retail expansion continued in the coming years with shops opening up and down the country. Betfred reached a milestone in 2005 when its 500th shop opened its doors in Cardiff. In the same year, the company opened its first racecourse shop at local track Haydock Park on Merseyside.

The year 2006 turned out to be one of the biggest in the company’s history as Betfred became official betting partner of Manchester United and the recently renovated Wembley Stadium. It did not end there, Betfred launched their mobile product in the same year to rave reviews.

In 2013, the company established Betfred TV, an in-house channel that is available in all shops both on the high street and on the racecourse. This was the first of its kind in the UK and was the catalyst for Fred’s Pushes in which sports betting odds are increased to offer customers industry leading value.

As of January 2020, Betfred operates over 1,550 shops throughout the United Kingdom.