Key Highlights

• Founded in 1967 by Fred Done
• 1,380 Licensed Betting Offices (“LBO’s”)
• 4th largest bookmaker in the UK
• Operates across multiple gaming channels:  LBO, Online, Mobile, Telephone and On Course
• Fastest growing eGaming business in the UK
• Sole operator of pool betting on British horse racing
• Differentiated consumer brand based on bonuses and promotions
• Employs over 10,000 staff
• Leading Sponsor of UK Racing and Sporting Events such as the Betfred World Snooker Championship and Betfred Super League