Key Highlights
- Founded in 1967 by Fred Done.
- 1,470 Licensed Betting Offices.
- Operates across multiple gaming channels: LBO, Online & Mobile.
- Differentiated consumer brand based on bonuses and promotions.
- Leading sponsor of sporting events such as the Betfred World Snooker Championship, Betfred British Masters, Betfred World Matchplay Darts and Betfred Super League.