Betfred is the World’s biggest owner-operator bookmaker with a retail estate of over 1350 shops. Betfred recently acquired the Tote for £265 million and the company has been awarded an exclusive seven year licence to operate pools betting on UK racecourses. Betfred is committed to developing and improving the pools business. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service. These principles are still at the heart of the business and that’s why Betfred is called the ‘Bonus King.’ No other high street bookmaker offers daily bonuses and price boosts like Betfred.

The founder of Betfred, Fred Done, started in 1967 with just one shop and now oversees a retail estate of over 1350 shops. Find out more about the first bookmaker to pay out early on Manchester United in 1998 only for Arsenal to win the title.
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Tidal Bay Creates All The Right Waves for This Year’s Grand National...
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Betfred's new enlarged group employs over 8,500 people.
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Betfred supports a number of sports especially racing and is proud of its sponsorship portfolio.
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Fred Done has grown the business by offering customers value and bonuses. Many of these innovative bonuses are not available anywhere else on the high street, that’s why Betfred is called the ‘Bonus King.’
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